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12th September, 2019

A hotelier’s guide to major events: lessons from London


Major events across the planet — from the Olympics to the World Cup — provide area hoteliers unique opportunities to capitalise on increased demand and maximise revenue with huge potential rewards. However, if not planned and executed well, hotels may risk displacing existing loyal guests, and flawed pricing strategies could lead to a half-empty hotel and high rates of no-shows.

To properly prepare for a major event such as the FIFA World Cup, hoteliers need to consider a variety of factors. Here are just a few tips in this second instalment of IDeaS’ major events strategy series.